Sparkle Graffiti

When two graffiti writers trade spray paint for Windex, they change how people view their art form.

 This idea has been  VICE   approved .

This idea has been VICE approved.

Snapchat stories surprised people with fun ways to use Windex, changing the way they view graffiti and making cleaning fun.

We also used geo-targeted Snapchat filters to give people a chance to tag famous glass locations. We fenced these around places like the Willis Tower Skydeck and the Apple Store.

On Instagram and Facebook, tutorials led by graffiti taggers taught people how to create their own Sparkle Graffiti.