We challenged people’s notion of graffiti tagging by asking two (legit) graffiti writers to trade in their cans of spray paint for cans of Windex, one night in LA.
Snapchat stories surprised people with fun ways to use Windex, changing the way they view graffiti and making cleaning fun.
We also used geo-targeted Snapchat filters to give people a chance to tag famous glass locations. We fenced these around places like the Willis Tower Skydeck and the Apple Store.
On Instagram and Facebook, tutorials led by graffiti taggers taught people how to create their own Sparkle Graffiti.