ECHO wanted to expand its customer base from professional landscapers to everyday homeowners. So we created a campaign to speak those who take special pride in their perfectly manicured hedges and plaid lawn mowing patterns. We call them, “Yarders”.
The campaign won two Shorty Awards, gold for short form video and bronze for brand voice.
Want to hear some more from Branch Yarderman? Here’s a reel of his best videos…
Two broadcast spots introduced “Yarders” to lawn loving homeowners.