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WGU Washington

Western Governers University is a nonprofit online university that no one had ever heard of. So when the state of Washington endorsed them, it was time for a big marketing blitz, nonprofit-style. The result? New student enrollment surged by 287%.

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 For WA residents that couldn’t see our billboard in-person, we broadcast it 24/7 via live webcam.

For WA residents that couldn’t see our billboard in-person, we broadcast it 24/7 via live webcam.

 Our banner ads were so interactive, people had to turn their computers sideways to read them.

Our banner ads were so interactive, people had to turn their computers sideways to read them.

 Our mini-billboard replicas allowed anyone to keep the WGU billboard on their desktop.

Our mini-billboard replicas allowed anyone to keep the WGU billboard on their desktop.

 Press coverage was intense. We made the front page of the local paper.

Press coverage was intense. We made the front page of the local paper.

For the second year of the campaign, we took the billboard on the road to visit real WGU students.

WGU reached their enrollment goals 5 months ahead of schedule with this campaign, proving that billboard advertising still works!