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Samsung

For the 2012 Summer Olympics, we used the Galaxy S III's NFC sharing technology to stage a virtual passing of the torch.

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The Flame App – Digital Concept


The Flame app works simply. 

1. Download an unlit torch
2. Find someone with the flame to light your torch using the Galaxy S III's NFC sharing technology 
(by touching your phone to someone else's phone).
3. Light as many other's Galaxy S III torches as possible to rack up points for your city and earn a Closing Ceremonies Event sponsored by Samsung. 

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Once the torch app was downloaded, you could light your torch by finding NFC enabled posters around your city.

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Your flame could then be passed to other Galaxy S III owners.

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Each passing of the flame would contribute towards a city's collective flame – featured in large digital OOH or building projections. The more the flame is passed, the bigger the collective flames become.

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The Flame app would feature a Flame locater so that you could find other people in your area to share the flame with…

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…and also a leader board, to see which city was sharing the flame the most and who the top flame passers were in your own city. 

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At the conclusion of the Olympics, the city with the largest collective flame would play host to a Closing Ceremonies Event, sponsored by Samsung and featuring music, celebration and returning athletes.