1 out of 6 Chicagoans faces hunger every day. The Greater Chicago Food Depository is working to change that number to 1 in 7 … to 1 in 800 … until the day that No 1 goes hungry.
This campaign took GCFD's core belief and turned it into a tagline that speaks to a simple mission.
Social Donation PlateWe also created the Social Donation Plate – a virtual donation plate that anyone can create, sign, pass to friends, and raise money for the fight against hunger.
Thedonationplate.org launched with plates sponsored by various Chicago personalities and organizations from Rick Bayless to the Chicago Blackhawks.