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GCFD

1 out of 6 Chicagoans faces hunger every day. The Greater Chicago Food Depository is working to change that number to 1 in 7 … to 1 in 800 … until the day that No 1 goes hungry.

This campaign took GCFD's core belief and turned it into a tagline that speaks to a simple mission.

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Social Donation Plate
We also created the Social Donation Plate – a virtual donation plate that anyone can create, sign, pass to friends, and raise money for the fight against hunger. 

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Thedonationplate.org launched with plates sponsored by various Chicago personalities and organizations from Rick Bayless to the Chicago Blackhawks.